Just when we’d almost forgotten about the Duckie spot two things brought it back to our notice last week. First, Shefali (our client at Nokia) returned from a scuba-diving holiday with a gift of a complete set of classic yellow-rubber-ducks ranging from a tiny 3 incher to a fairly large 8-10 inch version. We like getting stuff. Who doesn’t?
Then, as if to repay the gesture, the commercial has gone on to become the most succesful Indian ad on tv in June beating a bunch of big celebrity endorsed ads in the process. The article is attached for those who love bar graphs and have mastered use of the zoom-out tool in Acrobat Reader.