This just in. W+K Portland resigns the 20 million dollar Starbucks account. Pretty ballsy move considering the current climate in the US. Doesn’t impact Delhi in any way, since Starbucks haven’t begun colonising India with their overstuffed sofas as yet. What does impact our office however is the disappearance of the Chaiwallah/ Omelette-wallah downstairs. We’re hoping it’s just a Navratra phase.
You can follow the Starbucks story on Adweek, The New York Post and Advertising Age.