The solar eclipse of 15th January, 2010 will be the century’s longest eclipse, having a totality duration of 11 minutes, 8 seconds (visible in India for 10 minutes, 24 seconds). It starts at 10:44 AM IST (5:14 AM GMT) and ends at 2:29 PM IST (8:59 AM GMT). This is an annular eclipse, that is the apparent diameter of the Moon is slightly smaller than the apparent size of the Sun. Thus at totality (when the entire disc of the Moon covers the Sun), the Sun forms a bright ring (or “annulus”, hence the name) around the Moon.
The eclipse can be best seen in India in the town of Dhanushkodi at the southern tip of Rameshwaram.
Here is how the eclipse will look at totality near Dhanushkodi:
Following this are the scenes of maxima in the major cities of India:
Do not stare at the sun during the eclipse. This is not granny wisdom. It is science.
The e-bay campaign is a parody of state-run 80’s television in India which often featured sombre, distinguished presenters droning on about such fascinating and diverse subjects as vasectomies, fertilizers, news and world sport. The e-bay TV campaign created by W+K sabotages the same dry tone and delivery within an advice show format where callers seek solutions to their problems. The print campaign is similarly retro in its execution.
Typodarium is a tear-off calendar showcasing 365 different fonts. You can discover a new font everyday, learn the background behind its creation and several other interesting details. Foundries and designers from all over the world were asked to contribute with their favorite fonts. Two fonts created by our resident type geek, Hanif, were selected to appear in this calendar.