The e-bay campaign is a parody of state-run 80’s television in India which often featured sombre, distinguished presenters droning on about such fascinating and diverse subjects as vasectomies, fertilizers, news and world sport. The e-bay TV campaign created by W+K sabotages the same dry tone and delivery within an advice show format where callers seek solutions to their problems. The print campaign is similarly retro in its execution.
February 11th, 2010 at 12:26 pm
the world’s top creative agency housing top creatives and typographers, and all you can come up with is this crap? a very sad attempt at trying to make the campaign look like it’s been art directed in that retro washed out blurb/free! heavy look. im sure the agency typographer came in from/studied in new york or london or some such champagne sipping destination. grab the local brew and get on with some real work.
February 11th, 2010 at 12:54 pm
W+K Delhi…. champagne sipping mother f*&^ers.