In case you haven’t got your copy yet, Motherland’s Party issue (look out for the party animal on the cover) is now available on IndiGo airlines and can also be snapped up at Play Clan & Good Earth stores. What’s inside? It’s a round-up of revelry and political parties – music festivals coming of age, people playing dress-up for life, a political party with an ideology of love and much, much more.
W+K Exp hosted the first showing of Absolut by Subodh Gupta on 23rd Jan. This was the first time the Absolut Art Collection was exhibited in Asia. Featured artists included Andy Warhol, Louise Bourgeois, Rosemarie Trockel and seventeen other big shots. The live jazz and cocktail bar were extremely popular with W+K personnel, many of whom have turned lunchtime drinking into a fine art.
“For IndiGo W+K use plenty of young, urban style cues, demonstrating an abiding respect for the fundamentals while indulging the cool quotient.
Step-less stairs, handicap-accessible boarding ramps, q-buster scanners for passengers traveling without check-in luggage, were all on the manifesto from the get-go.
Luggage stickers read ‘Fragile’ over a little heart-shaped graphic, so cute that Jayal says kids like to steal them. IndiGo’s airsickness bags urge the passenger to “Get well soon” — a device adapted by Jet, whose bags now also ask you to “Take care.” Cookies packaged in pretty pastel pink and blue tins move like hot cakes.”
Read the story on the IndiGo brand on CNNGo.