We’re thrilled to announce that W+K Delhi has been tasked with handling all future responsibilities for Levi’s India. The well informed among you will already know that our mothership in Portland has already created some stellar work for the brand (see above) and continues to do so (see below).
Well in keeping with our aim of getting the smartest minds in the building, is the new and exciting initiative W+K Incubator. A four-month mentoring programme for creative entrepreneurs, it offers pretty much everything a new, promising business needs – office space, networking opportunities, guidance from in-house experts and plenty of free coffee. If you’re under 30 and have an idea we should know about, apply here.
Our W+K EXP gallery hosted ‘BIG NICHE,’ an exhibition of new forms of urban Indian pop culture, from April 17th-22nd.
Photo series by Bharat Sikka.
‘BIG NICHE’ featured some of the best examples of the new wave of urban Indian popular culture. The works exhibited were proof of a brand new Indian sensibility, an indicator that new ideas are not just taking root, but flourishing.
Painted trunk and shoes by Rishidev RK.
Motherland editor Annette in front of hand painted alphabets collected by Hanif Kureshi.
Exhibits included work by The Foundation Thukral & Tagra, Bharat Sikka, Little Shilpa, Play Clan, Hanif Kureshi and Extension Khirkee among many others.
At the exhibition opening.
Read more about BIG NICHE in ArtInfo’s profile of the exhibition.
Dilip Padgaonkar, former executive managing editor of the Times of India, kicks off the event.
On May 9th the ‘Incredible Tiffin’ initiative was launched by the Cuisine Society of India at an appropriately food-laden event at the ITC Maurya Hotel in New Delhi. Thisinitiative aims to classify, brand and digitally showcase the breadth of Indian cuisine – undoubtably one of the most famous exports India has given the world!
Minister of Tourism Subodh Kant Sahai, Dilip Padgaonkar, and JNU professor Puhpesh Pant
Nakul Anand, Executive Director of ITC
Using top-notch design values, carefully selected brand associations and focused social media channels, the Incredible Tiffin campaign plans to take Incredible India to the next level of nation branding – by winning the hearts, minds and stomachs of the global traveler. Subodh Kant Sahay, the tourism minister, said that he hopes the campaign will bring a “modest five million tourists” to India next year.
Nakul Anand, W+K Delhi’s V. Sunil, ITC Maurya’s senior executive chef Manisha Bhasin, Subodh Kant Sahai and Dilip Padgaonkar
We’re very proud to announce that two of our clients, IndiGo Airlines and The Oberoi, have received recognition in this year’s Lonely Planet Magazine India Travel Awards. IndiGo won Best Economy Airline – Domestic, and The Oberoi Vanyavilas in Ranthambore won Best Hotel – Wildlife Resort. Read through below for their well-deserved accolades!
The Oberoi Vanyavilas: Best Wildlife Resort 2012
IndiGo Airlines: Best Domestic Economy Airline, 2012