Despite working with us for almost a decade, Eicher Motors’ (parent company of Royal Enfield) stock has outperformed the rest of the market. Three cheers for their dashing young Managing Director Sid Lal, pictured below at the launch of the Continental GT.
Indians come in many shapes and sizes, but when it comes to buying clothes, we’re forced to choose between awkwardly tight and shapelessly baggy. Luckily, our clever friends and dear clients at Arvind Ltd have used digital technology and their manufacturing might to build a fashion-factory-at-your-fingertips called creyate.com. Here’s a film we made about how it works, and a few headlines about how marvellous it is.
The unapologetic and very Indian phonemenon of item songs and their accompanying item girls gets the Motherland treatment in this month’s aptly titled Item issue. From the historical roots of the movement (you’ll be surprised how far back it goes) to the more current ingredients that make an item song tick, the issue offers a studied perspective of our ongoing fascination with this Bollywood staple.
It also has plenty of surprises. Like this story about Gulzar’s unlikely but solid contribution to writing item songs.
Or this curious piece that investigates the origin of the first item number. Could it really have been made in Germany?
And because you can’t have an issue on item numbers without a nod to our southern beauties
or Bollywood’s legendary and sexy rain dance sequences…
…..Motherland has both! Get your copy from all good newsstands now. Or if you’d rather get it delivered, just click here.