Automotive giants Eicher Motors and Polaris US recently had a lovechild. And we helped deliver it. Meet Multix. It’s a family car, a pickup van and the world’s most good-looking power generator. One electrifying launch campaign in, the new 3-in-1 Multix is already starting to change India’s semi-urban business landscape. And as the brand’s godfathers, we couldn’t be more proud.
A special shout-out to London-based artist Rod Hunt, who helped us create an illustrated Multix microcosm, populated by independent businessmen and serviced by the new 3-in-1.
For the launch event, we orchestrated an interactive showcase, complete with a video and a cultural exhibition.
Multix – the little engine that could. Our films bring out Multix’s go-getting, can-do vibe.
Our integrated print campaign. The result? Pan-India audiences have re-christened the vehicle as the new “3-in-1 Multix”.
The vehicle’s many utilities and features, cleanly showcased.
After the massive buzz across newspapers, radio and TV channels, we’re now gearing up for the second phase of the launch. Stay tuned!