Business Insider recently released their yearly rankings of the most creative women in advertising and we were thrilled to see our very own Susan Hoffman (L) and Colleen DeCourcy (R) come on top. Here’s why.
‘Colleen DeCourcy and Susan Hoffman oversee all the ads that come from Wieden + Kennedy’s eight offices worldwide.
In 2015, W+K won “Agency of the Year” at the Shots awards and Digital Agency of the year at the Campaign Big Awards, for which the pair must take a decent slice of the credit. Recent campaigns include Bud Light’s Super Bowl campaign, The Bud Light Party, a fun jazz-era spot for Dodge, and a Grammys spot for Delta.
DeCourcy joined Wieden + Kennedy in 2013 after leaving Socialistic — a social-media agency she launched herself. DeCourcy previously outed herself as the author of “Confessions of a Female Ad Exec” where she cited examples of sexism at different points in her career.
Hoffman, on the other hand, has been at Wieden + Kennedy for more than 30 years, joining the agency as employee No. 8.’
If you, like us, wonder why these lists even exist, this explanation from Business Insider might help.
‘Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from Institute of Practitioners in Advertising.
Initiatives like The 3% Conference and SheSays have helped to highlight and perhaps partially remedy the problem, but there’s still no doubt that women are under-represented.
That’s why each year we put out a call for entries for our annual rankings for the most creative women in Adland.’
Fair play. Special shout out also to Ruth Bellotti, senior art director at W+K Portland for making an appearance at #20. Go girls!