It’s the time of the year when all manner of health-friendly resolutions are made, and if you ask us, a little extra motivation always helps. As it happens, so does Nike. Which is why, its all new online store is in full service along with arguably the most exciting thing to happen to Nike since its launch in India – NIKEiD.
Yep, NIKEiD is finally here and it’s amazing. But you probably already knew that. Our campaign for it has been popping up online through the month of December and it features a host of names – some familiar, some less so – shot by frequent collaborator Bharat Sikka. What ties them all together is the role of sport in their lives.
Each of the ads speak to the stories of the athletes and features their shoes. Deepika, for instance, is well known for being a Badminton player but continues to see merit in training.
Manish Pandey had to wait a while for his big chance and has since made sure he’s not an anonymous batsman anymore.
Pooja started running because her housemaid used to run (true story). Now she wants to run in at least 50 countries.
Sunil Chetri is a fox in the box who creates all sorts of problems in and around the opposition’s goal. Turns out he was also a bit of a troublemaker as a kid.
Urmi Kothari left home to become an elevated trainer. She now trains trainers.
Anand Ahuja is the founder of fashion label Bhane, a sneaker head and a baller since forever.
And then there’s Tanisha Kashyap. 14 years old and already competing in the Junior Wimbledon Championships. Next target: Gold at the 2020 Tokyo Olympics.
If this ambitious, talented bunch has left you all pumped, we recommend you give this NIKEiD thing a go. Plus the rest of the store has plenty of cool looking gear to help complete your new workout look.
Happy New Year!