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The India Tube Is Up
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If you’re a visitor to India or simply an Indian looking for an experience which is not an ayurveda back rub  or a visit to the Taj Mahal, you’ve come to the right place. The India Tube is a W+K inititative that attempts to show people the cooler side of India.

Part magazine, part community, part media gallery, it is a web portal about everything that’s incredible about India.

We add new stories and images everyday, talking only about what we find interesting and we would share with our friends. No snake charmers. No elephants. No postcard experiences. Just what we like.

It is subjective, but that’s the point.

Click on the balloon to visit the site.

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Most respected brand in India, gargantuan market share and now this.
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From the Google Blog

Today we’re happy to announce the international launch of Google Suggest. We’ve localized our suggestions to account for various cultural and local factors to offer suggestions that look familiar to our users. For example, English users in different countries will get suggestions that feel natural:

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W+K featured in Campaign magazine
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Campaign India Tunes in to WK Radio
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A lot of exciting things are happening. Two of them would be Bill Davenport (President, W+K Entertainment & Partner, W+K) and Kirk Iverson (expert on all things Hollywood). They were with us for just 36 hours. But it was enough to get all of us, including Campaign India, excited about WK Radio.

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To read the whole article, click here

This week on WK Radio, we have DJ lovebirds Anjali and The Incredible Kid sharing their music and stories from their music-amassing sabbatical in India; interview with Mercer Street recording artist, ASA; Tokyo Lab; Caldera; a mix of eclectic DJs and much more.

Tune in to WK Radio

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Business Standard talks about IndiGo advertising
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Here’s the ad they’re talking about:

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Cycle World covers Royal Enfield
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Cycle World is the world’s largest circulating motorcycle magazine and it recently did an 8-page story on Royal Enfield. The article is attached.

Download Cycle World Articles

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In case you don’t know already
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This is an old story, but since a lot of people have been out of touch during the holidays, we’ll let you in on it. W+K have won the Levi’s business for the U.S. market so we can all look forward to the vintage brand get the W+K treatment and possibly infuse some new life into it.

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W+K launches WK Radio
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The radio station has been set up by the Portland office to inspire creativity through provocative conversations, interviews and artistic expression relating to arts, culture, media, and music. We’re starting small with minimal programming hours, with a goal to eventually share an equal amount of programming between our seven different offices and their communities worldwide.

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Nokia Does Its Bit
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Nokia India launched a programme yesterday to encourage cell phone users to dispose of their used handsets and accessories, regardless of the brand, at recycling bins located at all Nokia priority dealers and Nokia care centres. The campaign will be initiated in four cities – Bangalore, Delhi, Gurgaon and Ludhiana – for the initial month. Subsequently, it will be taken to other parts of the country in a phased manner. Apart from being voted the country’s best loved brand last year, Nokia has always consistently ranked high or top in the quarterly Greenpeace Guide to Greener Electronics report. This video shows how Nokia crunches, analyzes and recycles mobile phones in one of their recycling facilities.


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Pocket Electric
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www.pocketelectric.in

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