The e-bay campaign is a parody of state-run 80’s television in India which often featured sombre, distinguished presenters droning on about such fascinating and diverse subjects as vasectomies, fertilizers, news and world sport. The e-bay TV campaign created by W+K sabotages the same dry tone and delivery within an advice show format where callers seek solutions to their problems. The print campaign is similarly retro in its execution.
R-L: Nethra Raghuraman (wearing the blue wrap), Shyam Madiraju (director), Sunil and ‘Hardy’.
The last location was the Geeta Colony flyover in Delhi where large crowds turned up to egg W+K on to make breakthrough auto advertising.
W+K and iconic American brands somehow seem predestined to find each other. First it was Nike, then Coke, then Levi’s found its way to our mothership in Portland. Now, W+K Delhi continues the tradition by announcing its partnership with Chevy. A brand that brings to mind Don McLean, muscle cars and Mel Gibson in Mad Max (The ‘Interceptor’ was a modified ‘83 Camaro).
After weeks of presentations, we are proud to announce that we’ve bagged the main corporate account and will kick off GM’s rise from the ashes with the all-new Chevy Cruze.
In addition to the Cruze, we will also be working on their off-roader Captiva which is due for some stiff competition from Toyota’s Fortuner and another new Chevy car which is set to launch next year.
Our latest campaign for Incredible India is aimed at an audience in L.A., home of Hollywood.
