Just when we’d almost forgotten about the Duckie spot two things brought it back to our notice last week. First, Shefali (our client at Nokia) returned from a scuba-diving holiday with a gift of a complete set of classic yellow-rubber-ducks ranging from a tiny 3 incher to a fairly large 8-10 inch version. We like getting stuff. Who doesn’t?

Then, as if to repay the gesture, the commercial has gone on to become the most succesful Indian ad on tv in June beating a bunch of big celebrity endorsed ads in the process. The article is attached for those who love bar graphs and have mastered use of the zoom-out tool in Acrobat Reader.

Download tvadindex_survey.pdf

Our friends in the Municipal Corporation of Delhi sent us a love letter a fortnight ago.

In it, they informed us that our time at 20 SiriFort was at end because they’d chosen to turn the area completely residential. We had 48 hours to comply and take our shady act elsewhere. To our credit, we got out in 12. After a week spent in temporary digs at Gurgaon, some massive Chinese lunches and ordering a lot of shitty takeaway food, we relocated to our present office:

81, Adchini 1st Floor New Delhi 110017

It’s a football field size studio space with some glass walls, a trillion air conditioners and a phone booth. We’d like to think that we’ve made something of it.

9 a.m. Prayer Ceremony

7 p.m. We had another kind of ceremony.

prasad was there lured by the promise of absinthe shots….

some images of our new studio floor

the foyer…

meeting room

Among the forwards doing rounds currently is a blog by an enterprising young artist who puts the Wieden philosophy to work around the house.

The answer to the ‘what the…?’ is neither a) calamitous error nor b) clever joke which we don’t get. Apparently, the film’s astrologer (yes, they had one) thought it would bring them luck.

That’s  ‘hello’ in  Newyorkese.

Reservoir dogs from L to R: Mohit Jayal (MD Delhi), Buz Sawyer (MD New York) & Dave Luhr (Global COO). Picture courtesy Trish Adams (MD Tokyo).

W+K’s MDs recently gathered in beautiful Sun Valley, Idaho, for a few days of strategic contemplation. Highlights included clean air, mountain biking, 12-gauge shotgun shooting, cow-eating and consumption of the famous American beverage ‘Dirty Bird’, a.k.a. Wild Turkey. Well worth the 30-hour journey (one way).

Just when we’d almost forgotten about the Duckie spot two things brought it back to our notice last week. First, Shefali (our client at Nokia) returned from a scuba-diving holiday with a gift of a complete set of classic yellow-rubber-ducks ranging from a tiny 3 incher to a fairly large 8-10 inch version. We like getting stuff. Who doesn’t?

Then, as if to repay the gesture, the commercial has gone on to become the most succesful Indian ad on tv in June beating a bunch of big celebrity endorsed ads in the process.