Great design is one of the interesting side-effects of massive social change. When people start rediscovering their identities or defining new ones, they need symbols. That is exactly what’s happening in India, and we are happy to be contributing our One Rupee’s worth to the effort. Here are some of the symbols we’ve designed recently for various projects. Some of them are available in sticker form at our gallery www.wkexp.com. If you have any new Indian symbols of your own, mail us some and we’ll display them here (only if they’re nice, of course).

New take on the Azad Hind Fauj’s ‘Jai Hind’ symbol.

Leopards still roam the hill state of Uttarakhand. Grrr.

Badging that we created for the A1 Team India Grand Prix car.

‘Thambi’, designed by us for HCL technologies. The ancient Indian symbol of enlightenment, combined with the symbol for everyman. Represents the transformation of Indian IT from commodity trader to enlightened enterprise (apologies for the pretentious rationale, couldn’t help it).

This entry was posted on Friday, February 5th, 2010 at 3:16 pm and is filed under W+K Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.