
Many have whined and continue to whine about how Delhi society is very insular. This handy W+K insider guide will enable you to infiltrate the capital’s social scene by sounding like a punjabi playa.
1. Establish your buying power
Assuming you can get invited to a party or gatecrash one, elbow into the large groups of prosperous-looking men propping up the bar. They’re likely to be talking about buying a new car or property. Ask them how much it costs, and then snap your fingers and shout ‘Just pikkidup, yaar!‘. Then cut down to a simple ‘Pikkidup!’ whenever someone mentions expensive things. This never fails to impress.
2. Order drinks with authority
When you’ve sucked your whisky dry, don’t simper at the bartender for a refill. Yell ‘Chief!‘ at the nearest waiter, and then tell him to bring you a large one. Don’t ever thank the waiter, but pat his back once in a while in a condescending sort of way and ask him why he’s being miserly with the booze. Fussing over the type/quality of alcohol is considered ungracious and weak. Sticking your pinkie straight out when you hold your glass impresses some people. Slurring is definitely good form.
3. Ask people how much they earn
Seriously. People like it. If they ask you how much you earn: exaggerate if you get paid a modest amount; downplay if you earn shitloads.
4. Ask people where they live
‘Where do you put up?’ is as important as ‘How much do you earn?’. Remember that you will be quizzed on the value of your property or how much rent you pay.
5. Spend all your money on a flash car
Sell everything if necessary. Call your Mercedes a ‘Merc’ or a ‘Sitara’ (star), and for Audis/BMWs, use model numbers only e.g. Q7, X5, A6, etc. If you have an X6, you will be respected. If you drive a Panamera or similar exotica, you can behave like a total arse and everyone will still love you.
6. Get the details right
No matter how posh or rich you are, you need to pronounce certain words incorrectly in order to fit in:
‘Declare’ is ‘DeClayer‘
‘Farm’ is ‘Form‘
‘America’ is ‘Amarrica‘
If you’re a true playa, Rs 200,000 is not ‘2 Lakhs’, it’s ‘Two bucks’
Usage: ‘I pikkedup a first class seat on Emirates for two bucks, buddy.’
In corporate society, it’s considered cool to roll your R’s. For example, ‘Numberrs‘, or the slightly scary ‘Rrestoraantey’. Avoid corporate people if possible. It’s not worth it.
7. Bad language
Hindi curse words are mandatory in casual conversation, so feel free (sadly this blog’s editorial policy does not permit us to list vulgarities).
8. Dress code
All-black works every time, everywhere. Expensive shoes, handbag and watch are mandatory. Buff physique is optional.

March 2nd, 2010 at 6:39 pm
They should hand this out to people at Indira Gandhi International Airport immigration counter.
March 2nd, 2010 at 9:17 pm
missanabeem, you are a very lucky peRson. you are getting first hand experience.
March 2nd, 2010 at 9:19 pm
most of these people also have relatives in canada (kaneda).
March 4th, 2010 at 7:38 am
This is such an insightful article on the Delhi elite. And the audio files, they’re the insightful-est! I could not stop laughing. I am not sure how many of my Dilli friends will agree 100%, but I am sure they cannot deny it either.
A side note, your office (space) is the best thing I’ve seen, in a long time.
March 4th, 2010 at 12:20 pm
Pretty neat. Bang on yaar!!
March 4th, 2010 at 2:19 pm
Don’t forget the number one rule. You need a contact (pronounced ‘Kn-taaact) everywhere. If you’re going to the cinema you don’t just stand in the line along with the riff-raff, even though that may just take 2 minutes. No, you wait outside for 10 mins till your man comes to you, calls you Sirjee and gives you your tickets.
March 8th, 2010 at 6:40 pm
You Garden Estate types just kill me, yah. You’re like, sooooo 2009. And ads! Chief, get out of ads and into Fnance.
March 24th, 2010 at 3:13 am
LOVE IT!!
April 17th, 2010 at 11:21 am
Oh this is brilliant!! made me nostalgic! how i miss the delhiz!