Business Insider recently released their yearly rankings of the most creative women in advertising and we were thrilled to see our very own Susan Hoffman (L) and Colleen DeCourcy (R) come on top. Here’s why.
‘Colleen DeCourcy and Susan Hoffman oversee all the ads that come from Wieden + Kennedy’s eight offices worldwide.
In 2015, W+K won “Agency of the Year” at the Shots awards and Digital Agency of the year at the Campaign Big Awards, for which the pair must take a decent slice of the credit. Recent campaigns include Bud Light’s Super Bowl campaign, The Bud Light Party, a fun jazz-era spot for Dodge, and a Grammys spot for Delta.
DeCourcy joined Wieden + Kennedy in 2013 after leaving Socialistic — a social-media agency she launched herself. DeCourcy previously outed herself as the author of “Confessions of a Female Ad Exec” where she cited examples of sexism at different points in her career.
Hoffman, on the other hand, has been at Wieden + Kennedy for more than 30 years, joining the agency as employee No. 8.’
If you, like us, wonder why these lists even exist, this explanation from Business Insider might help.
‘Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from Institute of Practitioners in Advertising.
Initiatives like The 3% Conference and SheSays have helped to highlight and perhaps partially remedy the problem, but there’s still no doubt that women are under-represented.
That’s why each year we put out a call for entries for our annual rankings for the most creative women in Adland.’
Fair play. Special shout out also to Ruth Bellotti, senior art director at W+K Portland for making an appearance at #20. Go girls!
Royal Enfield’s newest bike Himalayan has, according to its founder Siddhartha Lal, been 60 years in the making. Purpose built for the Himalayas, and by extension, just about any terrain on earth, the Himalayan is a concept bike that perhaps unsurprisingly saw itself become the subject of leaks, rumours and much speculation even before the bike was officially launched.
No such trouble for the work itself as we managed to keep it well under wraps until its own intended launch. Directed by Caroline Daniels, (who also directed our Warrior Princess spot) the film is a tribute to the Himalayas, the riders that brave it and the makers of the Himalayan themselves.
Given that there was an incredibly story behind the bike, we made a short film that charts the making of the bike from concept to finish through the fine minds that were responsible for it. Viewing is highly recommended.
We also managed to capture the mountains during the film shoot and used the pictures across ads, posters, fold outs and giveaways.
If you fancy picking one up and heading to the Himalayas yourself, just click here and you’ll be on your way!
The Financial Times recently ran story on what is Delhi’s most distinguished bookstore – Bahrisons. The piece was written to mark the passing away of its founder Balraj Bahri Malhotra and turned out to be a fitting portrait of everything that has made the store an institution.
The story takes on special significance because Bahrisons also happens to be our neighbour. As frequent visitors we can confirm that it is a treasure trove of books and magazines packed into a place where book space takes precedence over walking space. Which if you ask us, is a tell-tale sign of a good book store.
Turns out, Bahri, ‘who had studied maths in Rawalpindi, had no inkling that he would ever be a bookseller.’ The piece is filled with many such stories as well as a few choice quotes like this one from its current manger Ahuja Bahrison who says, “We’ve been delivering books to your door for the past 40 years without charge.”
Bahrisons is shining proof that while algorithms and quick delivery may have their place, so does a well-stocked book store with staff that love their books as much as you do. Just ask Amazon.
You can read the full story here.