We’re on Forbes magazine’s list of 2014’s fourteen most influential agencies. They praised us for “setting the bar”, so clearly they’ve gatecrashed one of our parties.
To choose the design of the glasses as choosing a typeface (typeface).
As the choice of typeface affects expression in written communication, subtle design differences in eyeglasses frames change the impression of the person who wears them. TYPE was inspired by the similarities between the function and design of typefaces and glasses. Each pair is handcrafted in Sabae city, known as the home of Japanese eyewear craftsmanship.
書体ディンは、ドイツの産業と技術のアプリケーションで使用するために作成し、その直線と狭いデザインが特徴です。ディンは現在、世界中の様々な目的のために広く使用されている。 + K東京Wの は、デザイン上の書体の中立まだ洗練された印象を反映することにより、日常的に着用することができメガネを作成をご覧ください。
The typeface Din was created for use in industrial and technical applications in Germany, and is characterized by its straight lines and narrow design. Din is now used widely for a variety of purposes across the world. W+K Tokyo created glasses that can be worn on a daily basis by reflecting the typeface’s neutral yet sophisticated impression on the design.
The typeface Futura is characterized by its rounded geometry, and is used in widely in logo design and by many brands. Its modern and efficient features were examined to create the glasses “Futura”.
Our much-awaited Military issue is marching to the printers and onto newsstands this month.
Here’s a teaser.
We’re quite proud to have put twitter to good use this Diwali by helping Audi light up 400 homes in a village. For every 50 tweets with the hashtag Shareyourlight, Audi pledged a set of solar LED lamps per household. We started the conversation and the good people on twitter did the rest. #Shareyourlight trended on the day reaching out to 10 million people in the process and achieved a whopping 120million+ impressions. We couldn’t have asked for more.
Happy Diwali!! Be safe. #ShareYourLight
— Gul Panag (@GulPanag) October 23, 2014
— Intel India (@IntelIndia) October 23, 2014
— Esha (@stopthestart) October 28, 2014
— Sushovan Chaudhuri (@mesushovan) October 23, 2014
W+K Conversations featured two very interesting speakers this week. They spoke about very different subjects, but both had a strong Google connection.
We were fortunate to have with us an aviation expert at many levels, Mr. Sameer Joshi who is an ex-fighter pilot, a game designer: his company Threye designed the Guardians of the Skies smartphone game. That’s not all, he is also founder member of Team Indus: the only Indian contender in the space race for Google’s X-Prize.
We also had a session with Dave Crossland and Pathum Egodawatta who are a part of the Google Fonts team: They spoke to us about Web typography, its future for the Next Billion and what Google has to offer.