We’re quite proud to have put twitter to good use this Diwali by helping Audi light up 400 homes in a village. For every 50 tweets with the hashtag Shareyourlight, Audi pledged a set of solar LED lamps per household. We started the conversation and the good people on twitter did the rest. #Shareyourlight trended on the day reaching out to 10 million people in the process and achieved a whopping 120million+ impressions. We couldn’t have asked for more.
Happy Diwali!! Be safe. #ShareYourLight
— Gul Panag (@GulPanag) October 23, 2014
— Intel India (@IntelIndia) October 23, 2014
— Esha (@stopthestart) October 28, 2014
— Sushovan Chaudhuri (@mesushovan) October 23, 2014