We helped launch Royal Enfield’s new motorcycle last week. The lightest, fastest, most powerful Royal Enfield in production, the Continental GT, is every ounce a café racer. Our efforts for it spanned three continents, a daunting production schedule and at the end of it, a body of work that we are proud to call ours.
Shot in London, Romania and at Royal Enfield’s newest facility in Chennai, “Ace Café to Madras Café”, a film chronicling an epic 11,000 kilometre burn-up from café to café can be viewed here:
Props to Paul Minor, everyone at Hello Robot films and to Future Perfect in LA for their nuanced track.
The Continental GT Story, a documentary that delved into Royal Enfield’s café racer heritage, the collaborations behind it and café racer culture was shot and edited with the help of Sy Turnbull, Vikas Maurya and Tanupriya Sharma. Take a look:
Our go-to lensman Bharat Sikka who is also Creative Director at Motherland Magazine, shot a good-looking print campaign and clothing and accessories catalogue. We also created the Burn-Up Book, less book and more zine about all things Continental GT which Royal Enfield gave away to the press assembled on launch day.
Day One of the shoot: Wkers Ankit Kumar, Shuchi Thakur and Bharat Sikka at the Ace Café.
The Burn-Up book folds out to become posters less ordinary.
Reprising rocker burn-ups of the ’50s and 60s, our cast take over London’s streets
A couple of mods lie in wait for our band of rockers.
On location at Marina Beach, Chennai.
The only way really to announce a café racer is with a traditional burn-up. On the 11th and the 12th of September, a 150 of the Who’s Who of the motorcycling press, Royal Enfield CEO Siddartha Lal in tow, rode from the iconic Ace Café in London to the Brighton Pier on Continental GTs. ‘Like’ and follow Royal Enfield’s social pages on facebook and twitter to get up to speed on all the shenanigans.
Launch Day and shots from the inaugural burn-up that started at the historic Brooklands Museum of Motorcycling.