IndiGo’s packaging has been selected by Wallpaper* for their food news section!
“A little atmosphere goes a long way when you’re stuck 3,000 metres in the air,” they write – and we are very happy to read.
All the more reason for us to keep having fun by making the coolest airline’s cool packaging! In fact, some new packaging is in progress, stay tuned.
IndiGo is now flying international, and what a better way to announce it to the world than with a Runway Musical?
Here are the lyrics, sing along (if you are fast enough)!
We’re here to be the model of a modern global airline
An ambitious mission we remind ourselves of all the time
Flying more than ever with a flock of new planes in our fleet
You’ll be greeted once you’re seated by many captains just like me
Called the ground force for a reason, we’re machine-like in the way we work
Queueless check in, engineering, traffic handling, baggage clerks
Passengers with preferences, their fragile items itemised
(They’re an operations army that keeps every aspect synchronised)
On your journey there up in the air, we’ll handle every hassle
Great with kids and seniors too, tourists, and multinationals
Our service is so popular, we’re flying international
Our service is so popular, we’re flying international
We’ll remind ourselves now one more time with each and every single flight
We’re here to be the model of a modern global airline
and every time we fly we will ensure that you will land on time
Read more about IndiGo’s new commercial on CNNGo.
Six months ago we toured a building site in Gurgaon and we liked it, a lot. Last month that site eventually opened as The Oberoi, Gurgaon. 36,000 sq ft of water, two acres of forest and a lot of height, light and space. We liked that a lot too.
Of course we were on hand to help with the opening, creating a launch campaign around the idea of “Height, Light and Space”. Here’s the print ad, which ran on press front pages on opening day.
The ad itself picked up a few compliments…
… and “Height, Light and Space” became the word of the hour.
Mumbai’s Sakshi gallery even created a bespoke art exhibition on the same theme (yes Height, Light and Space, again), hosted in the hotel’s banquet space and attended by Delhi and Gurgaon’s finest. Including us, natch. Word is one of W+K’s finest may have even picked up a piece.
Watch out for more work from us on this stunning hotel. Or go visit it yourself, you’ll like it.
Motherland’s fourth edition, the “Northeast” issue is now out. For this issue, Motherland went to India’s Northeast, and here’s a taste of what we found: young Naga entrepreneurs, an Imphal-based vigilante organisation, artists and writers recreating the region’s unique folktales, fashion trends and much more.
Grab your copy now, and find out in which exciting ways the subcultures of the Northeast are making their mark.
Check out our new Chevrolet BEAT film. It’s the story of what happens when you take the right turn.
Indigo just signed the largest deal in aviation history, acquiring 180 A320s from Airbus.
Which we are extremely happy about, because it means a lot more passengers will be able to enjoy the food packaging and merchandise designed with love by W+K Delhi and the IndiGo team.
So more cookie-tins:
More street-cool food:
And of course more pretty tags, fun lines, carefully designed features.
Read about the airbus order on The Wall Street Journal and on The Economic Times.
It was forgotten in Cape Town harbour for weeks by heartless couriers. It had to cross the ocean alone in a long, perilous journey. And then, once it touched land, it had to face all the adversities of Indian customs.
It was tough, and took much longer than expected, but it finally made it. Design Indaba successfully completed its epic journey from the ancient land of Africa to the ancient land of India and will be sitting resplendently on newstands from tomorrow.
Go say welcome.
Design Indaba “Made in India” is available at all leading bookstores including Media Mart, Crossword, Landmark, Oxford, Galgotia’s, Om Book Shop, Midland, Vandana, Bahri & Sons and at leading newsstands.
Our creatives like art – so much that sometimes they end up making it. This, for instance, is “Point A is Point B is Point A”, an installation Hanif and Rizwan have created in collaboration with architect Saurabh Dakshini for The Park, Hyderabad.
The work makes a statement on The Park’s environmental efforts. In particular, the installation alludes to the hotel’s 100% waste-water management system. Made out of steel pipes, the tree symbolizes the intricate water management system prevalent in the hotel and the size of the sculpture references the scale of the pipe systems employed in a hotel – something guests usually neither see nor think about.
The installation was displayed from April to July 2010 at Hyderabad Airport and is now permanently at The Park, Hyderabad.
The next issue of Motherland is going very well, thanks.
Of course, the theme is still absolutely confidential, but a news that we can and are happy to share is that there is a new entry in Motherland’s team: extraordinary photographer and long time W+K Delhi friend Bharat Sikka, who will be joint creative director of the magazine, partnering with V Sunil.
We like.
The e-bay campaign is a parody of state-run 80’s television in India which often featured sombre, distinguished presenters droning on about such fascinating and diverse subjects as vasectomies, fertilizers, news and world sport. The e-bay TV campaign created by W+K sabotages the same dry tone and delivery within an advice show format where callers seek solutions to their problems. The print campaign is similarly retro in its execution.
