It’s the India Art Fair weekend and as ever, there’s some great work on display. Plus, our very own Hemant Sreekumar has a fantastic piece in collaboration with Parul Gupta, which of course, you have to go and see for yourself. Details are here.
It’s the time of the year when all manner of health-friendly resolutions are made, and if you ask us, a little extra motivation always helps. As it happens, so does Nike. Which is why, its all new online store is in full service along with arguably the most exciting thing to happen to Nike since its launch in India – NIKEiD.
Yep, NIKEiD is finally here and it’s amazing. But you probably already knew that. Our campaign for it has been popping up online through the month of December and it features a host of names – some familiar, some less so – shot by frequent collaborator Bharat Sikka. What ties them all together is the role of sport in their lives.
Each of the ads speak to the stories of the athletes and features their shoes. Deepika, for instance, is well known for being a Badminton player but continues to see merit in training.
Manish Pandey had to wait a while for his big chance and has since made sure he’s not an anonymous batsman anymore.
Pooja started running because her housemaid used to run (true story). Now she wants to run in at least 50 countries.
Sunil Chetri is a fox in the box who creates all sorts of problems in and around the opposition’s goal. Turns out he was also a bit of a troublemaker as a kid.
Urmi Kothari left home to become an elevated trainer. She now trains trainers.
Anand Ahuja is the founder of fashion label Bhane, a sneaker head and a baller since forever.
And then there’s Tanisha Kashyap. 14 years old and already competing in the Junior Wimbledon Championships. Next target: Gold at the 2020 Tokyo Olympics.
If this ambitious, talented bunch has left you all pumped, we recommend you give this NIKEiD thing a go. Plus the rest of the store has plenty of cool looking gear to help complete your new workout look.
It’s been a couple of days since Adweek’s yearly Top 10 ads roundup came out but there’s still a sense of excitement in the office given that our work for Nike made an appearance in the top 3. This is what Adweek had to say.
Also making an appearance in the top 10 is another piece from Portland for yet another hilarious Old Spice spot.
Keen observers among you will also notice that it makes Wieden+Kennedy the only agency to be represented twice in the top 10. (!) Now all we have to do is do it all again.
This is Nainan. Our youngest and newest copywriter. When news reached the office recently that after spending what feels like forever as an intern, she’s officially joined us for good, it got us thinking, A) How young is she? and B) Is there anyone younger?
Turns out, there are! So here, in a very specific order, here they are.
Anyaa Dev, an Art Director and the creative behind the Da Da Ding campaign. Seen here making her happy face. Age: 23 years, 3 months, 26 days
Smriti Chatwal, the Digital Account Manager on Audi and all round smooth operator. Age: 22 years old, 10 months, 22 days
And our youngest, Aniket Dhawan who while not being Account Manager on the IndiGo account, practices his professional account man pose. Age: 21 years, 6 months, 1 day
Children’s day is around the corner and in fitting fashion, this month’s in-flight catalogues feature two delightful covers dedicated to kids.
Hello 6E cover for domestic flights
6E World cover for international flights
Made by illustrator Shaivalini Kumar, the covers imagine flying as seen through the eyes of a child. It’s a world where the airport is a giant wonderland, the plane is a magical flying machine and the crew are superheroes. The cover features wonderful little details so if you’re flying IndiGo this month, be sure to take a close look while you wait for push back.