The internet in India, it seems, is having a moment. An excellent cover story in the Indian Express’s weekend magazine Eye, highlights the rising role of online political satirists in shaping public opinion on everything from culture to politics.
‘They go where mainstream media is too timid to venture, they hold a funhouse mirror to the powerful, and when they’re good, they’re very, very good.’ From Faking News and The Unreal Times to All India Bakchod and The Viral Factory, the article spans their collective and quite frankly, admirable efforts.
Take this spot on piece on Times Now’s Arnab Goswami by The Viral Factory.
Or this rape awareness viral from All India Bakchod.
They’re smart, cutting and also very timely. It’s election year and these sites have gathered critical mass quickly – including sites like ScoopWhoop and StoryPick that the article doesn’t feature. In a time of carefully managed, ‘Obama style’ internet campaigning and barking matches that make for prime time discussion shows, a brave, alternative voice is very welcome indeed.
Closer to home, it serves as a reminder that big budgets and bland, carpet-bombing marketing are no replacement for wit and a strong, original voice. Brands, marketing heads and social media managers, take note.
Copies of the new issue of Motherland have made their way to our HQ. Expect them at your neighbourhood newsstand soon!
Seems like only yesterday when the art community gathered in our office lawns to inaugurate the first and highly successful Kochi Muziris Biennale. We’ve moved since then, of course, but that didn’t stop us from playing host again, this time to launch the catalogue of the 2012 Kochi Muziris Biennale.
So what was it like? This little video should help give you a sense of the occasion.
Among CEOs and Presidents and Managing Directors of companies such as American Express and Abercrombie & Kent, you might spot in the picture above, a certain Mr V Sunil, W+K Delhi’s Executive Creative Director.
In a discussion hosted by Business Today, these gents spent a day aboard The Oberoi Motor Vessel Vrinda exchanging thoughts and ideas on how the government can be more effective across industries.
Admittedly, there was ‘lots of back-slapping and leg-pulling, champagne, cigars…..’ and so on but there was also talk of taxation regimes, over-regulation and some surprisingly contrarian views on the financial sector. Read the full story here.
Colleen DeCourcy, Global Creative Director W+K, was in our office last week as part of her whistle stop tour of, well, W+K. In the short time she spent here, Colleen managed to charm pretty much everyone while simultaneously shedding light on W+K’s approach to hiring top class creative talent – i.e. Hire Wrong.
Here she is doing her thing.
And that’s us doing our thing.