An interview with IndiGo CEO Aditya Ghosh appeared on the CNN Business Traveller website today. Titled ‘Is ego the reason for India’s airline woes?’, the interview covers everything from said subject to India’s somewhat flexible attitude towards time, all the while revealing great insights on how the airline is run.
“That we are running an airline is incidental. What we set out to do was build a great business.”
There’s more here.
The new Gurgaon issue of Motherland is shaping up quite nicely. In fact, it should hit newsstands real soon.
With a surprise, no less.
All will be revealed soon.
So for the first time ever we went out in search of the brightest young minds in India to get them to come work with us. We’re looking for people who’re smart, driven and most of all creative. And who better than those who’ve never worked in advertising before.
From over 150 applicants, we shortlisted these guys.
This week they’ve been paired and tasked to come up with solutions for real life brand problems and we’re very excited to see what they come up with.
God speed good people. Watch this space for more.
If you’re going to buy one book on Advertising/Culture/Whatever this month, you’d be well-advised to make it this one.
The book is as an excellent guide to ‘advertising for the global youth market’, an area that is so easy to get wrong and so difficult to get right. And King Adz has kindly travelled the world to collect some shining examples.
Plus, he was nice enough to feature some Royal Enfield work.
Get it now.
This appeared in The Economic Times recently, reporting the marked rise of business travellers flying IndiGo. Which really comes as no surprise given how well the airline is run.
Anyway, you can read the whole thing here.
This is Radhika’s shirt with lots of horses.
And this is Annika’s shirt with lots of tigers.
Together, they look like this. We’re not quite sure what they’re doing there but rest assured, they’re fine.
The Economic Times recently reported that HCL is one of the ‘five brands that gained in value’ at a time when ‘five of India’s top ten brands have lost in value…’ The success is also being attributed to the film we produced for them last year which as it turns out continues to get a fair few hits.
Here’s the film again, in case you’ve missed it.
Susan Hoffman, W+K Portland’s ECD extraordinaire and other such useless superlatives, paid us a visit a couple of days ago.
She’s currently on her sabbatical travelling across India, so it was especially nice of her to stop by and tell us about Portland’s start-up days, tough clients (yes, portland have them too) and her new blog she’s all excited about! Well worth a visit, given her fantastic pictures, like this one she took of all of us here.
As you can probably tell, she’s a lot of fun.
2012 an incredibly busy year here in W+K Delhi, so much so that we struggled to even squeeze in our customary end of year party. But that didn’t stop us from throwing a pretty extravagant party last week in true Mad Men style. Wait, did someone say Mad Men?
Suits, ties and great dresses marked our ‘Mad Men: The Party’, giving the evening a proper sense of occasion. Also marking the occasion were presentations by all departments to take stock of everything that took place in 2012. Which, as it turned out, everyone seemed quite into.
During the course of the presentations, we went through the work that defined our year along with a lot of promising work that’s in the pipeline. Highlights of the year included our work for Forest Essentials,
Xylys
Dubai based Landmarkshops.com for whom we created everything from identity to tone of voice as well as a campaign that should be out in the coming weeks.
Plus our idents for cleartrip which got considerable airtime and continue to get a fair bit of attention.
As for the party itself, this picture should help you form your own conclusions.
Office crew meets film crew on a chilly Sunday morning in Gurgaon. Ah, the life.