This is Nainan. Our youngest and newest copywriter. When news reached the office recently that after spending what feels like forever as an intern, she’s officially joined us for good, it got us thinking, A) How young is she? and B) Is there anyone younger?
Turns out, there are! So here, in a very specific order, here they are.
Anyaa Dev, an Art Director and the creative behind the Da Da Ding campaign. Seen here making her happy face. Age: 23 years, 3 months, 26 days
Smriti Chatwal, the Digital Account Manager on Audi and all round smooth operator. Age: 22 years old, 10 months, 22 days
And our youngest, Aniket Dhawan who while not being Account Manager on the IndiGo account, practices his professional account man pose. Age: 21 years, 6 months, 1 day
Children’s day is around the corner and in fitting fashion, this month’s in-flight catalogues feature two delightful covers dedicated to kids.
Hello 6E cover for domestic flights
6E World cover for international flights
Made by illustrator Shaivalini Kumar, the covers imagine flying as seen through the eyes of a child. It’s a world where the airport is a giant wonderland, the plane is a magical flying machine and the crew are superheroes. The cover features wonderful little details so if you’re flying IndiGo this month, be sure to take a close look while you wait for push back.
While most of Delhi was reeling under its headline-grabbing toxic air, some folks from the office had the good fortune of escaping to lovely Dharamshala. The occasion? The Dharamshala Film Festival aka DIFF.
But it wasn’t just the air or the quality cinema on offer that took us there. We were invited given our involvement in creating the festival’s identity.
The inspiration of the identity was the location itself. Apart from creating a strong logotype, we also created a fantastical illustration to capture Dharamshala by both day and night. The two versions were then used across collateral and a website that changed backgrounds depending on the time. All of which, if you ask us, sat rather well in its actual surroundings.
Apart from posters and catalogues, we also made other festival goodies including badges and the customary tote.
It was a great little project and by all accounts, a terrific festival. We expect a lot more interest in the festival next year both from outside the office and within.
It was International Day of the Girl Child yesterday and the good people behind the Gender Equality campaign for The Global Goals initiative released a video yesterday. Not only does it capture the exceptional work they’ve done in the past year but it also features a track you might recognize.
Another reminder of how girls have always shone through came in the form of this timely picture of Sarla Thakraal, India’s first female pilot.
What we’re really waiting for is the time when we neither have to campaign for girl children nor find the necessity to attach ‘female’ to every accomplishment or description. The good news is, it’s already happening.
When we last visited the Royal Enfield factory in Chennai, we met a certain Mr N Krishnan, Royal Enfield’s Head of Quality Assurance. What started off as a routine chat led to some fascinating stories about the making of the bikes. Keen to share it with the wider world – i.e you – we put a microphone on the good men in Chennai and made a mini-series that reveal the fastidious and downright finicky approach to colour, texture and other finer points. Take a look.