Our last film for Forest Essentials proved to be quite popular, so we made another one – but this time we’ve added swords and horsies to the mix.
We’re quite proud to have put twitter to good use this Diwali by helping Audi light up 400 homes in a village. For every 50 tweets with the hashtag Shareyourlight, Audi pledged a set of solar LED lamps per household. We started the conversation and the good people on twitter did the rest. #Shareyourlight trended on the day reaching out to 10 million people in the process and achieved a whopping 120million+ impressions. We couldn’t have asked for more.
Happy Diwali!! Be safe. #ShareYourLight
— Gul Panag (@GulPanag) October 23, 2014
— Intel India (@IntelIndia) October 23, 2014
— Esha (@stopthestart) October 28, 2014
— Sushovan Chaudhuri (@mesushovan) October 23, 2014
W+K Conversations featured two very interesting speakers this week. They spoke about very different subjects, but both had a strong Google connection.
We were fortunate to have with us an aviation expert at many levels, Mr. Sameer Joshi who is an ex-fighter pilot, a game designer: his company Threye designed the Guardians of the Skies smartphone game. That’s not all, he is also founder member of Team Indus: the only Indian contender in the space race for Google’s X-Prize.
We also had a session with Dave Crossland and Pathum Egodawatta who are a part of the Google Fonts team: They spoke to us about Web typography, its future for the Next Billion and what Google has to offer.
Our Interactive Director Hemant Sreekumar is an intense sort of chap, and his latest exhibition is a good indicator of his intensity levels. This is how he described some of his earlier work in Open Magazine “It’s a fantasy composition and sounds like reptiles having sex with a power generator. Very phallic work.”