We’re quite proud to have put twitter to good use this Diwali by helping Audi light up 400 homes in a village. For every 50 tweets with the hashtag Shareyourlight, Audi pledged a set of solar LED lamps per household. We started the conversation and the good people on twitter did the rest. #Shareyourlight trended on the day reaching out to 10 million people in the process and achieved a whopping 120million+ impressions. We couldn’t have asked for more.
W+K Conversations featured two very interesting speakers this week. They spoke about very different subjects, but both had a strong Google connection.
We were fortunate to have with us an aviation expert at many levels, Mr. Sameer Joshi who is an ex-fighter pilot, a game designer: his company Threye designed the Guardians of the Skies smartphone game. That’s not all, he is also founder member of Team Indus: the only Indian contender in the space race for Google’s X-Prize.
We also had a session with Dave Crossland and Pathum Egodawatta who are a part of the Google Fonts team: They spoke to us about Web typography, its future for the Next Billion and what Google has to offer.
Our Interactive Director Hemant Sreekumar is an intense sort of chap, and his latest exhibition is a good indicator of his intensity levels. This is how he described some of his earlier work in Open Magazine “It’s a fantasy composition and sounds like reptiles having sex with a power generator. Very phallic work.”
Our new campaign for Arrow. More to follow.
According to The Economic Times, retailers are busy producing Make in India™ T-shirts etc in response to popular demand, great news indeed. We happen to know that there are some interesting officially-licensed MII products in the pipeline, but in the meantime we can offer you Lion-shaped car stickers that’ll add some swagger to your ride.
The Economic Times Article